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5 principles of effective website design

5 principles of effective website design

The goal of any website…is to get traffic, get visitors to find out about your service or products, and turn those visitors into customers! Today, there is such an array of free web-building technology and templates out there, it’s quite easy to DIY your own website. But just because it looks good doesn’t mean it’s functional and suited to get you to your goal.

Templated sites are just that…a template that you drop in an image, headline, and paragraph. These generic non-tailored templates do not have YOUR end-user in mind. It’s a one size fits all type of look and function. Combining form and function are the two main factors in a good website design.  It should not only be visually appealing but easy to find and explore information about your business.

The principles of web design are the fundamental guidelines for designing and developing websites. These principles are based on the way we interact with websites and what we expect from them. The key principle of web design is to make it easy for users to find what they’re looking for. This means that navigation should be clear, and users should be able to get where they want to go without any confusion or difficulty.


If someone visiting your website doesn’t know what your service or product is immediately, your purpose/message is not clear. The first top half of your website messaging should define who, why, and what your business is all about. Web designers ensure every site, page, and section worked on has a clear and definitive purpose. This could be anything from providing information or a call to action to allow a type of interaction.



The old adage “Less is more” always applies. Bells and whistles are great visuals but will they really help with an interaction or sale? Will your bells and whistles work effectively on mobile phones? Think about load times. The quicker, faster a site loads, the better experience your potential client will have.


Have your headlines and important content stand out in size order. Determine what should be important for a user to see once they arrive to your website page. Too many large headlines can be overwhelming. The eye does better when it reads large to small.


Your brand is a key component in recognition. Make sure your brand is consistent throughout all the pages. Headers and footers should have the same information sitewide. Logo and brand colors are splashed throughout the website.


A page design may look great on a desktop, however, it may not translate well on mobile. Will the mobile view still have your messaging in the right context? Remember in a responsive (mobile) site, left and right columns are stacked – is your content still speaking to your audience as your desktop view.

There are many things to think about when designing a website and it can be quite challenging if you are trying to use a template that may overlook the things we mention. We are always available to assist or advise you in any direction you may take for your business website.


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