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Is your marketing S.M.A.R.T.?

Is your marketing S.M.A.R.T.?

Marketing is a crucial part of any business. It is about branding, building trust, and reaching new clients. A well-thought-out marketing strategy can help you achieve these goals and grow your business.

There are many aspects to consider when developing a marketing strategy for your small business. You need to find the right marketing channels for your target audience, the most appropriate messaging, and a way to measure success.
A key strategy to keep in focus is the S.M.A.R.T. strategy – this is an acronym to help you remember key objectives in your marketing efforts.

S=SPECIFIC
set specific goals with real numbers and deadlines. Example: I want to add 50 new contacts to my email list by next month
M= MEASURABLE
make sure your goal is trackable. Example: Mailchimp will measure new contacts added to your list each month
A=ATTAINABLE
work towards a goal that is reachable. Example: If you attend a few networking events and business groups getting new leads is attainable
R=RELEVANT
this is about being realistic, wearing too many hats is the downfall of small business marketing. Know your limits and what you are capable of and when to reach out and get professional help.
T= TIME BASED
Give your objective a clear deadline to analyze and measure results. Deadline makes you accountable for your strategies. Be specific on a date or time frame.

With so many digital strategies and tools available, utilizing the S.M.A.R.T. plan is a key component to help figure out what is working and what is not.

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