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How to Maximize Your Content Marketing
Efforts on a Limited Budget

Content marketing has become a crucial aspect of any successful business, big or small. With the rise of digital media, it has become easier for businesses to reach and engage with their target audience through valuable and relevant content. However, for small business owners who often lack the time and resources to invest in elaborate […]

Defining your ideal customer

Defining your ideal customer

Defining your ideal customer is a crucial step in developing a successful business strategy and marketing plan. It helps you target your efforts more effectively and ensures you’re attracting the right audience. According to Forbes, the number 2 reason “Reasons why small businesses fail” is a lack of niche or target audience “If you try […]

Features you should consider when planning a website

features when planning a website

When planning for a website, there are several essential features to consider to ensure its success. Apart from the basic elements of a user-friendly design, straightforward navigation, and clear calls to action, when planning ask yourself these important questions: • What does my website need to do? • What will make my website more functional […]

Building your own Website

Have you stumbled across FREE website builders and considered building your own website? Is it a good idea whether a business owner should build their own website? It ultimately depends on the specific circumstances of the business owner and their business. However, here are some factors to consider when making this decision. Pros of building […]

5 reasons why you need to outsource your design

5 reasons why you need to outsource your design

If you’re a small business or solopreneur, chances are you’re wearing a lot of hats. You may be doing your own marketing, bookkeeping, customer service and – yes – design work. And while it’s great to be able to do everything yourself, there are some tasks that are simply better done by someone else. Outsourcing […]